![]() ![]() She has won, and she has lost, and she has shown class. Having seen how hard she had worked, and how much Adam and she gave up, after a plethora of injuries, I was smiling and tearing up. I was so darn happy to see her, lap by lap, battled the best athletes in the world. I was there in 2007 when Kara won her bronze in the 10,000m (now a silver, due to a Turkish drug cheat) in hot and humid Osaka, Japan. Diffey: ” Let the races do the talking, add to them, give us some background, and dear God, give the athletes time to breathe before doing an interview.” What I do like is that he will spend two weeks geeking out on track & field. I know little about the new guy, Leigh Diffey, the Indy 500 announcer. I like that Ato Boldon, Paul Swangard, Lewis Johnson, Trey Hardee, and Sonya Richards-Ross are on the A-team. The changing media landscape shows NBC needs a more personal Olympic TV team. The social media that Kara Goucher has done, the writing that she has done for various media groups, and the camps she has developed all were building for an opportunity to speak to and for a new generation of both men and women, who want to enjoy athletics with announcers who do not pander, but provide background and are not afraid to make a comment.ģ. I remember noting that Kara Goucher, and her partner in life and business, Adam Goucher, did nothing without some introspection. When Kara left Nike several years ago and moved to Oiselle and some other brands, I recall some media snickers over how she would never be the icon that she could have. Kara Goucher reaches a demographic and is a role model. In her debut, Kara Goucher came across as relaxed, confident and someone who did her homework.Ģ. NBC paid $550 million in a bid for the 1988 Olympics. ABC paid $136 million for the 1984 Summer and Winter Olympics. They want to know the back story, not the old Upclose and personal done by ABC in 1984 that made many hate Olympic tv coverage. And that special demographic, 18-40, is key for global marketers. Women are at least 61 percent of most American sports broadcasting audiences. The sexualizing of women broadcasters and the weaponization of positive or negative commentary has been part of TV sports broadcasting since sports on TV began. ![]() Kara Goucher obviously does her homework. Also, never stop checking out You Tube, as all the media brands post clips on their YouTube channels.ġ. As NBC TV has the Olympic ideal, and the Olympic Trials, two of the most critically watched broadcasts will be seen on NBC, plus five track meets in 2021.Īdd into the mix, the plethora of streaming TV, and ESPN, and American track fans have much to watch. ![]() The truth is this if the powers that be want to build the sport, they still need it on terrestrial TV. Kara Goucher, from an Oiselle Marketing piece ![]()
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